Promotional Branding: Identity X Pan Mass Challenge

A team project creating a campaign for a local coffee shop in collaboration with a local charity; designing advertisement in multiple forms of media to create a promotional branding campaign.

A combined logo of both Identity Coffee Lab and the Pan Mass Challenge for a promotional event

Created in Adobe Illustrator and Adobe Photoshop. Logo created in Illustrator as well as event image. All was assembled in Photoshop.

A mockup of a MacBook showing the Facebook promotional branding that was created to show the created post
A mockup of an event page for the created promotional branding
A mockup of a billboard to promote the event; includes an image of a coffee mug with the combined logo